Overview
In a hyper-informed B2B market, your reputation is your only non-commoditised asset. This briefing moves beyond the noise of social media to explain the structural reality of Executive Authority. We explain the Public Reputation Ledger; the public record that determines your market value before you even enter the room.
Key Features
We break down how your reputation compounds. Unlike marketing campaigns that reset every quarter, a Ledger compounds indefinitely. This document outlines how to stop renting attention, and start owning true Authority; with what we call Narrative Control and Visibility Architecture.
Who this is for
This briefing is written for those who lead serious companies: Presidents, MDs, and VPs. It is for the Leader who understands that their reputation is an asset to be nurtured, not something to ignore. If you're a solopreneur or "just curious", this document is unlikely to resonate with you.
What's Inside
The Anatomy of Authority
We explore what creates your authority, and and how "Authority Leaks" (like corporate jargon and inconsistency) are currently costing you deals and talent.
Trust Velocity
A deep dive into how a well-managed Public Ledger compresses your sales cycles: by pre-selling your worldview to prospects, investors, and peers long before a discovery call is booked.
Passive Strategy for Leaders
We outline how to transition from being an overwhelmed leader "writing content", to the architect of your own authority. Learn how a systemised Ledger allows you to focus on leading your business while your reputation opens doors for you in the background.
A note from our CEO
In my years of designing alongside high-performing leaders, I realised that the "best" leaders rarely win the biggest deals. The most visible ones do. I saw brilliant MDs lose market share to their "loud" peers simply because their Public Reputation Ledger was empty.
I learned that authority isn't about being famous. And it's not about posting more. It's about being the unmistakable choice in a crowd of options.
Why I created this document
To give senior leaders a new perspective on Social Media. I want to kill the word "content" and replace it with "leverage."
My goal is to help you see that your digital presence is a financial asset. And like a financial Ledger, it needs to be managed with precision, strategy, and zero ego.
Jack Dyer is a designer, brand strategist, UX consultant, and the Founder and the CEO of StorytoldTM, with over 16 years of experience designing for world-leading brands. He founded StorytoldTM to help Leaders leverage their invisible authority into opportunities. He helps them get their StorytoldTM.
The Public Reputation Ledger: A Briefing
A strategic framework for senior leaders to reframe their digital presence as a defensible financial asset. Learn the mechanics of compounding trust and bridging the Authority Gap.
- The "Social Media vs. Ledger" mindset shift
- The Authority Gap and deposits vs. leaks
- How to create "Trust Velocity"
- The 3 tangible outcomes of a clean Ledger
- One PDF, llifetime access
