Overview
Your reputation is a tangible asset. Yet, most Managing Directors have a messy ledger. Their digital record is sporadic, understated, or defined by hollow corporate jargon. This audit moves beyond vanity metrics (likes) and focuses on Trust Velocity. It allows you to conduct a brutal, unbiased review of your digital reputation, from your Google search results to your LinkedIn.
Key Features
This is not a checklist. It's a strategic stress test. We provide you with specific AI Prompts for ChatGPT that force the AI to act as a skeptical investor or client, and critique your profile. You'll identify what's withdrawing trust from your reputation (like inconsistency and self-promotion) and measure the distinct qualities that separate true leaders from all the corporate noise.
Who this is for
This audit is strictly for Presidents, MDs, and CEOs who understand that visibility is leverage. It is for the leader who suspects they're not getting the opportunities they deserve, and wants the data to prove why they are losing deals to louder, less capable competitors. If you still see LinkedIn as a CV rather than a sales asset, this audit is your wake-up call.
What's Inside
The Google Test
We start where everyone starts. Google. You'll audit your First Impressions, analysing the top 3 search results for your name. You'll score yourself on the skim test and visual consistency. If you don't control these results, the market controls them for you. This section determines if you are an Investable Leader... or a ghost.
The Mechanics of LinkedIn
We break down the maths of reputation. You'll learn why clarity and proof of Leadership add to your reputation, while corporate jargon and AI posts harm your authority as a leader. This audit shows why you need to stop posting 'content', and start positioning your reputation across LinkedIn and beyond, as a sales asset.
Self Audit and Positioning
As well as an in-depth document written by our Strategist, we give you the exact AI prompts to audit yourself. You'll get an unbiased score on your trustworthiness. We also extend the audit to your company website, ensuring your reputation fully aligns with your personal brand to close the trust gap, and close more deals automatically.
A note from our CEO
I learned that most leaders don't know how they appear online. They believe that because they are respected in the boardroom, they are respected in the market. The data often proves otherwise. I found that even brilliant CEOs often look like risks online, simply because their digital ledger is empty or messy. I realised that you cannot fix your authority until you measure the gap between who you are and how you look.
Why I created this document
I created this audit because I wanted to give leaders a mirror that doesn't lie. Agencies will flatter you to win your business, but our audit gives you the raw data. I'd rather be honest with you. If something isn't working, you need to know so you can improve it.
I wanted to provide a tool that allows you to self-diagnose the Authority Leaks in your business in under 60 minutes. Whether you use this to fix it yourself or as a baseline to hire us, it ensures you're never again confused about why the market isn't listening.
Jack Dyer is a designer, brand strategist, UX consultant, and the Founder and the CEO of StorytoldTM, with over 16 years of experience designing for world-leading brands. He founded StorytoldTM to help Leaders leverage their invisible authority into opportunities. He helps them get their StorytoldTM.
The Storytold Reputation Audit
Your digital presence is not social media; it is a Public Reputation Ledger. This self-audit is a forensic tool designed to see yourself exactly as investors and high-value clients see you.
- Reputation Ledger: Understanding Authority deposits vs. withdrawals.
- 4-Pillar Audit: First impressions, authority, engagement, and positioning.
- AI Prompts: Scripts that simulate a HNWI deciding to work with you (or not).
- Trust Scorecard: See if you are a Ghost, adding noise, or a trusted Authority.
- One PDF, single-use Executive License. Llfetime access
